After working on 100+ shoots, I’ve learned that great creative work isn’t about luck or talent, it’s about systems. This post breaks down the exact pre-production framework I use to plan shoots, stay organised on set, and actually execute the ideas in my head. Using my Highlands project as a real example, I walk through how preparation unlocks creativity, not the other way around.

Real-world first impressions of the Sony A7V from a working filmmaker. How it compares to the FX3 and A7C II, where it improves, where it falls short, and whether it makes sense as a true hybrid camera.It All Begins Here

A practical breakdown of the accessories I actually use with my Sony mirrorless cameras, built around the Sony A7V. From cages and power solutions to storage, audio, and everyday workflow upgrades that make shooting faster, easier, and more reliable.