Bringing ideas to life through cinematic storytelling and human emotion.
I’m Jordan Cameron, a London-based, camera obsessed content creator who goes by JC. I create cinematic content that blends precision, storytelling, and design to turn real moments into meaningful visuals. From brand campaigns to documentaries, my work connects through movement, detail, and emotion. All crafted with intention to tell stories that feel authentic and real.
pliability x Hyrox
A campaign film announcing the launch of pliability’s HYROX Training Hub: a platform designed to help hybrid athletes prepare, recover, and perform at their best. I directed and shot this project through all stages of production, from pre-production planning to execution across multiple training environments. Featuring elite athletes from the HYROX community, the film captures the intensity of competition and the importance of recovery at every level.
more than movement
A short documentary following Michael’s journey as he rediscovers running after years away from the sport. I directed, shot, and edited the film to capture the emotional side of returning to movement, focusing on mindset shifts, physical challenges, and the quiet moments that define personal progress. Filmed across urban and outdoor locations, it tells a grounded story about consistency, resilience, and finding purpose through running.
The Sports Edit - S/S
A full summer campaign for The Sports Edit, bringing movement and lifestyle together through a series of cinematic brand films and social edits. I planned, directed, shot, and edited the entire production. Capturing the energy of training, recovery, and everyday moments across multiple locations to showcase the brand’s seasonal activewear collection.
The Sports Edit - F/W
A winter campaign for The Sports Edit focused on movement through the colder months. I planned, directed, shot, and edited the full production, creating a series of cinematic films and social assets that highlight warmth, texture, and contrast in the season’s collection. Filmed across indoor studios and outdoor city locations, the campaign balances performance and lifestyle to reflect the brand’s modern approach to training and everyday wear.
WIT x 247 Represent
A launch film for the 247 represent x wit collection, shot on location in Miami. I handled all pre-production, filming, and editing within a single day to capture the city’s energy and the collaboration’s athletic aesthetic. The film blends fast-paced visuals with a clean, lifestyle-driven tone that reflects both brands’ shared focus on performance and style.
WHOOP x WIT Launch
A campaign film produced for WIT Fitness and WHOOP to announce their new partnership. I shot and edited the piece to showcase the role of data and recovery in athletic performance, combining gym, lifestyle, and training visuals to reflect WIT’s modern fitness culture.
Nike Metcon 9 Launch
A product launch film for WIT Fitness celebrating the release of the Nike Metcon 9. Filmed and edited by myself, the project highlights the shoe’s performance through dynamic movement, clean lighting, and fast-cut energy that captures WIT’s approach to training and community.
NFL 360: “The Uprise”
A documentary covering the journey of 6 individuals from Nigeria fighting for the opportunity of a lifetime. This trailer shows some of the best bits of the full documentary that can be found here. In this project I was the director of photography leading and capturing the images and interviewers.
pliability: Josh Kerr Athlete Launch
Announcement film revealing Olympic silver medalist Josh Kerr as pliability’s newest athlete partner. I directed, shot, and edited the piece to capture the energy of the signing and the shared focus on recovery, performance, and longevity in sport.
pliability x HYROX — Build Your Program
Campaign film for pliability’s HYROX partnership, focused on structured training and recovery for hybrid athletes. I planned, directed, shot, and edited the full production across multiple training environments.
pliability: HYROX — Jake Dearden
Individual athlete piece following HYROX competitor Jake Dearden. I led pre-production, direction, shooting, and editing to highlight the mindset and preparation behind elite hybrid performance.
pliability: Racket Training Hub Launch
Launch film introducing pliability’s racket-sport training hub. I handled pre-production and editing to shape the narrative and visual tone for the announcement campaign.
